TC Group Building Property Management Core Competitiveness Research

Large department stores played a dominate role in Chinese retail business, and r eached a peak in late1990s’.with the rapid development of a new-type retail busi ness such as large chain supermarkets, convenience stores. Various and identical commodities sold in large department stores were tremendously affected, causing profit decline, further loss. The business status was stagnant for a long time.TC Group awarded the glorious title of top100large commercial enterprises for10consecutive years. After a decade of glorious achievements, the reasons mentioned above leaded TC Group to withdrawal from retail industry in2005and transformation of leasing business. However, how to get rid of difficulties to make profits and increase the core competitiveness is a critical issue that property development in commercial real estate will face after its transformation.The thesis mainly does research in contents of better property management and improvement of core competitiveness. Beginning with reviewing the process of developing property management, the thesis introduces the social environment and background of TC Group after business transformation, and summarizes the relevant theories of core competitiveness in property management. The thesis concludes the existing problems of management capability by analyzing the model of management, and uses SWOT analysis to assess the status of TC Group. Meanwhile, the thesis analyzes the reasons caused by problems mentioned above from internal and external factors. The thesis implements the strategies and specific measures to solve problems by using the theory of management and AHP (the analytic hierarchy process) to better core competitiveness of property management. In the end, it states the guarantee measures for the implementation of the plan to promote the core competitiveness of combining property management and its strengths.