HX Property Management Co.,Ltd. Core Competitiveness Enhancement Research

Refers to the commercial property for commercial purposes or have the function of commercial property,which includes shopping centers,commercial street,shopping malls,office buildings,hotels,wholesale markets,commercial property can be divided into office property,hotel property,commercial property,entertainment and leisure property etc..With the rapid development of China’s economy,the level of modernization of the business is also rising,and now a large number of major cities in the commercial property.Therefore,the demand for commercial property construction is more and more reasonable,the layout of the commercial property,size,function,grade and other aspects are more reasonable,more suitable for the requirements of economic development.In the face of the fierce market competition environment,how to obtain and maintain the competitive advantage in the commercial property service industry,so that enterprises have the power of sustainable development,is a serious problem faced by many property service enterprises.Jiangxi Huaxia Property Management Co.,Ltd.is a main office buildings,shopping malls and other commercial property management service of Jiangxi Property Management Company,service enterprises,service object is large,high-end office buildings and shopping malls,with many corporate clients.The company in Jiangxi property industry in more than and 10 years of ups and downs,has rich experience in property management office has a good reputation in the industry,but in the face of increasingly fierce competition environment,as the company and other property service enterprises face a lot of problems.This paper takes Jiangxi Huaxia Property Management Company Limited as an example,through the research on the ability of enterprise,competitiveness,will nuclear competitive strategy theory,combined with the actual situation of the realty service enterprise of the company and other well-known at home and abroad,after analyzing the current situation of Jiangxi commercial property services industry and problems,from theory with the practical point of view,using the correlation analysis tool to analyze the company’s internal and external environment,make a research on the existing problems and puts forward improvement strategies of the competitiveness of the company.