Research On Electric Power Marketing Of Zhanjiang

Along with the further deepening of the reform of electric power and regional power marketconstruction pushing, traditional situations of shortage economy electricity marketing conceptand strategy have not to be adapted to the current changes in marketing supply and thedemand of electricity. Thus, this paper establishs a market-oriented marketing concepts,implements a proactive marketing strategy, and developing and occupying the market havebecome an important task for the long-term development of electric power companies.Based on the analysis of existing marketing strategy and status that have no enoughabilities to grasp the development trend of the market and the degree of marketsegmentation,and combined with power marketing theory, Zhanjiang Power Supply Bureauputs up the solution reforms in electricity price and customer service and puts it into practice.This article’s specific work includes as follows:Describes and analyzes the power market fundamentals, the marketing strategy,marketing power and other core concepts in marketing and strategy. This article describes theSWOT analysis methods, the oretical analysis and4C,4P marketing strategies marketingstrategy analysis theories, which supports the subsequent analysis.Analyzes the power market environment and the main market players of Zhanjiang indetails; combining analytic hierarchy process and basied on experiences of power marketingexperts, then calculates the advantage factor collection, weakness factor collection,opportunity factor collection and the threat collection, to set the weighting of various factors.establishs power marketing strategy model of Zhanjiang power supply bureaustrengths-opportunities (SO) strategy.On the basis of advantage-opportunities (SO) combination strategy, and combines withthe specific situation of Zhanjiang power supply bureau, and both home and abroad advancedof marketing strategies to make reasonable marketing strategies, and puts forwardsomestrategies based on Zhanjiang local power market features such as " one-stop service "marketing strategy. And this article expounds the implementation of the concepts andprinciples, and the implementation of the operable measures are put forward.Analyzes the completion of marketing strategy in details, and according to the analysisof customer satisfaction survey after the implementation of the marketing strategy, verifiesthe feasibility, effectiveness and scientific nature of Zhanjiang electric power marketingstrategies.