Research On Development Strategy Of Engineering Construction Of Road&Bridge Group Co., Ltd

Jilin province road and bridge engineering construction group predecessor istonghua road and bridge construction co., LTD., the company was founded in1998,and2011complete collectivization. This enterprise is now the jilin province withinone of the few have national highway engineering construction general contractingqualification level in a private infrastructure construction enterprises. In the15yearsof development, jilin bridge group have captured the two countries in the aspect ofroad and bridge construction good chance to increase investment, one is in the late1990s, the state increased investment in foundation of the construction of roads andBridges; Once at the beginning of the21st century, countries in the aspect of\"coverage\" road sclerosis of investment; The two policy into the jilin bridge groupto get a great opportunity to develop, grow rapidly expand, personnel scale fromfounded at the beginning of200, to more than2000people; Revenue from early4million, found that up to now nearly$30. Although in the past15years, the excellentresults of jilin bridge group, but with the changing of external political, economic,environmental and business expanding, the emerging problems existing in theinternal, jilin to is in the stage of development the development of road and bridgegroup also brings great challenge and pressure. In facing countries increasedinvestment in highway construction of the new opportunities, jilin bridge group isable to effectively use the advantage of existing resources, the company’s core ability,get more updated competitive advantage, these are inseparable from theestablishment of enterprise strategy. Combined with the actual situation ofenterprises, fully recognize the core competence of enterprise itself and the existingproblems, identify its external opportunities and threats faced by fully, so as to make correct and can meet the enterprise long-term development strategy, has realisticsignificance for jilin bridge group. This paper by private infrastructure constructionenterprise develop strategy of jilin bridge group process as the main line, andargument is divided into six chapters. Chapter1introduces the jilin bridge groupdevelopment strategy research of the selected topic background and research statusat home and abroad, train of thought and main content of the paper. Chapter2toenterprise strategic management, enterprise development and strategic managementin this paper to use several kinds of analysis model are expounded. Chapter3, firstof all, on the basic situation and the development of jilin bridge group presentsituation are introduced, and then to the enterprise of the main causes of the existingproblems are analyzed, in order to better understand enterprise; Chapter4, first, tothe enterprise development strategy for the participation of the elements, the externalenvironment and internal environment) is analyzed, and then using the SWOTanalysis tool to jilin bridge internal and external current situation made overallanalysis. Chapter5, based on the principle of foster strengths and circumventweaknesses, formulate the development strategy of the firm. Chapter6in chapter5to determine the development strategy of basis, pointed out the development strategyof jilin bridge group related business security measures.