Entrepreneurial Management Research Of Shanghai S Co.,TLD

As society development and government policies support, creating new companiesbecome more and more popular than ever before. These companies not only make greatcontribution for economy development but also become the pioneers in technologyinnovation. However, little research on entrepreneurship could be found in China. Thatcan explain why the successful rate is so low for those new companies.This paper take Shanghai S Co., Ltd as the case since S company which founded in2008has experienced high growth rate in last five years. In some certain industries, it hasbecome one of the biggest suppliers, take over the place of those competitors which havemore than fifty years history. Based on current research findings, the author found that Scompany make difference in following four aspects on it’s entrepreneurship management:Team-foundation, opportunity analysis, resources integration and process management.This paper describes the process of establishing S company and make analysisaccording to the model which created by author. This paper explains why S company canmake success under the economic recession and fierce competition situation. How toestablish a good team? What kind of factors should be taken into consideration whenselecting team members? How to choose opportunities and how to make most ofresources especially under resources limited situation? The last but not the least is aboutthe process management. The main reason of S company success is in it’s differentiation,focus marketing strategy and it’s supply chain management way. This paper also focuseson this two aspects and tell us what kind of strategy is suitable for new companies.Lastly, author make conclusion that united team, unique resources, good businessopportunity and forward-looking strategy are very important for new created companiessuccess.