The Improvement Scheme For Performance Appraisal Of Two-class Branches In TP Auto Insurance Company

With the accession to the WTO and the fully open of insurance business, the competition ofdomestic insurance market is increasingly intense. How to enhance the competitiveness,strengthen managerial and administrative expertise and team capabilities has become a hot topicfor domestic insurance companies. As is shown in the practice that a performance examinesystem construction suitable for self-development which is based on the company’s long-andmedium-term development strategy is an important means to realize the change from simple todetailed management, and the transition from the short rapid growth to the sustained and healthyprogress, thereby enhancing the self-competitiveness in steps. Meanwhile, under thecircumstances that recently some unfair competitions are becoming more and more intense in theinsurance market, government regulators held many conferences to demand insurance companiesto build a scientific and reasonable performance examine index system.Therefore, taking theconsideration all of the market, regulators and internal management requirements, it is necessaryfor insurance companies to establish an effective and practical system of performancemanagement.Selected Two-class Branches of TP Auto Insurance Company as the object, firstly, the thesismakes a deeply research on the current situation and problems of TP’s performance examine.After Summarizing the theories and successful experience at home and abroad, the BalancedScorecard system is proposed as the the improvement countermeasure to build a soundperformance examine system so that the improvement countermeasure can lie a solid foundationfor TP’s continuous and healthy growth, and provide references for other insurance companiesand government regulators.