Operating Strategy Situation And Suggestions Of Jiuzhou Traffic Construction Engineering Company

In recent years, on the one hand, the sustained and rapid development ofChina’s economy and society bring huge opportunities to the infrastructureconstruction enterprises, on the other hand, the adjustment of nationaleconomy structure and tightening monetary policy make the growth of fixedasset investment slow down obviously. What’s more, it becomes prominentthat infrastructure construction enterprises financing is more and moredifficult, the boom index of the traffic construction industry is descendingoverall. During the critical period, for the JiuZhou traffic constructionengineering company (hereinafter referred to as the JiuZhou company), thekey problem that the company need to solved is how to use the advantagesand seize the opportunity and timely adjust operating strategies.This paper firstly introduces the background, Summary of the relatedresearch at home and abroad, the main research content and researchframework, research methods, and so on. Based on the analysis of theexternal environment of traffic construction industry located, then reviewedand summarized management strategies of JiuZhou company in differentperiods, focused on the analysis of the previous business strategy adjustmentnecessity, the difficulties that need to overcome, the measures that shoud betaken,and the performance evaluation, And summarized the presentsituation of the management strategy of JiuZhou company. On the basis all ofthis, combing and analysis the problem of the JiuZhou company that exists atpresent, emphasized the seriousness of the problem that the enterprise facing,As well as the urgency and necessity that the enterprise carries on thestrategic adjustment. Finally, according to the actual situation of the JiuZhou company, combined with the appraisal of the company management strategypresent situation, the paper puts forward suggestions including improving thegovernance structure of the corporate, adhering to the diversifieddevelopment, operation mode diversification, strengthen reserving andtraining the talent, promoting the innovation of technology and speeding upthe overseas market development, and draws a conclusion at last.Aimed at JiuZhou company’s long-term development, this paper appliesstrategic management theory to deeply analyze the operating strategy of thecompany, and puts forward some suggestions to improve the operatingstrategy which has a guiding significance.