Research On Corporate Culture Construction Of Traffic Construction

With China’s construction market gradually standard, open competition, traffic construction enterprise began to look for or exploring the road of the cultural construction. But in reality, the influence of historical factors and the enterprise’s own conditions, traffic building enterprise culture construction in China starts late, enterprise management doesn’t pay enough attention to enterprise culture construction, enterprise culture construction has not yet entered the track of standardization and normalization. Although the current some famous traffic construction enterprise, strategic management and brand management vision and consciousness, but to the enterprise culture construction is the lack of accurate positioning and system design, cannot be integrated use of various resources and means of enterprise management, multi-channel, omni-directional, high-quality to promote enterprise culture construction. Overall speaking, the traffic construction enterprise culture construction strength is relatively weak, the industry still lack of systemic and authoritative of traffic construction enterprise culture construction theory, makes it difficult to practice, a series of specific problems make an accurate answer.This thesis on traffic construction enterprise culture construction, the problems in the related content of traffic construction enterprise culture construction has carried on the thorough research, mainly related to traffic construction enterprise culture construction basic theory, the characteristics of construction enterprises and cultural elements, traffic building of enterprise culture construction design, building enterprise culture construction effect evaluation and so on, analyzed the connotation and composition, characteristics and features of enterprise culture, function and value, transportation building of enterprise culture basic meaning, main content and characteristic, and the characteristics of the traffic construction enterprises and their products, transportation construction elements and the structure relationship of enterprise culture, etc., puts forward the traffic construction of enterprise culture construction, build the evaluation index system of traffic construction enterprise culture construction effect, basically solved the traffic construction enterprise culture construction planning measures are not comprehensive, positioning is not accurate, not specific, evaluation is not scientific and so on. Finally to Beijing municipal road&bridge construction holdings (group) co., LTD as an example, the cultural construction of the traffic construction enterprise strategic planning and case analysis, etc. Through the above research, in order to traffic construction enterprise culture construction to provide certain theoretical support and practical reference, which help to improve the core competitiveness of China’s traffic construction enterprise.