The Research On Operating Strategic Of Circular Construction Property Developing Company Limited

With the acceleration of the pace of urbanization and the perfection of thesocialist market economy, Urban construction and development has becomeincreasingly prominent on its integrity and operational efficiency. In order to expansethe source of urban construction funds, the company have used the experience ofother countries for reference, tried to make use of market economy means, entered theurban capital in service with urban operation ideas. Therefore, in order to raiseconstruction fund, enhance the company strength, accelerate the process ofinfrastructure construction in local city, Changsha circular construction developingCo.,Ltd (hereinafter referred to the Changsha Circular Company) come into being.Changsha Circular Company is a solely state-owned company. and as the firstinvestment and financial platform of Changsha Municipal Government. It facedconfusion in the development at present. How to build successfully operating strategyfor Changsha loop company,and complete the government’s mission while achievingtheir healthy development, is a subject of great practical and theoretical significanceFirstly, starting from the actual analysis, putting forward the need to establishChangsha Circular Company’s operation strategy. Then combined with their ownconditions analysis, under the guidance of operational strategy theory, established theChangsha Circular Company’s operation strategy and research framework, anddeveloped the strategic objectives of the operation. Carried out a detailed analysis onthe operation strategy’s contents, including investment strategy, financing strategy,Then operational strategy’s contents were analyzed, including investment strategies,financing strategies, business strategy and other methods or strategies. In order tosupport the implementation of operational strategy, this paper presents measure aboutimproving corporate governance, innovating financing mechanisms, implementingmarketing strategies and establishing risk prevention mechanism of the company’soperations, using PEST analysis method and SWOT to analysis a in the process ofstrategic implementation.I hope this dissertation, on one hand, will provide the Changsha CircularCompany some guidance in operation strategy, the other hand is getting somereferences for other property management companies.