| At present,the competition in the securities market is becoming increasingly fierce,and all the brokers are trying to compete for customers with the innovation of marketing services and other blank markets to gain more profits.In this context,kyushu securities co.,LTD has established strong differentiation marketing strategy,xinjiang branch based on kyushu securities corporation marketing strategy,and its development situation and formulate the outward expansion of ideas,ready to karamay,hami and korla three cities as key cities,respectively,to develop area,east area and southern area of northern xinjiang market,so as to fully expand the market in xinjiang in order to expand market share.After analysis and investigation of jiuzhou securities xinjiang branch,it is believed that the layout of karamay should be the first step in the expansion plan.This article through to the deep understanding of the xinjiang branch,kyushu securities combination of karamay securities market data analysis,the xinjiang kelamayi branch layout on kyushu securities market market analysis of the external environment and internal environment.In addition,based on the modern marketing theories of PEST,STP,4PS and SWOT,we tried to design scientific and reasonable questionnaire and research plan to conduct market research sampling and analysis.In science,on the basis of theoretical basis and reliable data based on kyushu securities branch plan layout of kelamayi in xinjiang securities market,the marketing strategy research and analysis,proposed the xinjiang kelamayi branch layout kyushu securities market marketing strategy,and gives the corresponding guarantee measures.Through studying the xinjiang kelamayi branch layout kyushu securities marketing strategy of securities market,kyushu securities xinjiang branch in karamay securities market future marketing practice has positive significance.It also has reference and reference significance for the blank market of other brokers. |
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