The Research On Development Strategy Of Jinan City Public Traffic Company

With the acceleration of urbanization in Jinan,the shortage of road resources in Jinan is becoming increasingly prominent.Traffic congestion is aggravating,which seriously affects people's daily travel.The development strategy of "bus priority" made by the government has become one of the mostimportant means to solve traffic congestion.The implementation of the results did not reach the expected goal,in response to the national call,do the work of energy-saving emission reduction,Jinan City Public TrafficCompany to develop city public transport business,but as a big state public welfare enterprises,the company is facing the situation throughout the year,still cannot get rid of loss of business status the fare,the money cannot fill the daily expenses,need generous subsidies to maintain normal operations.In order to solve the above problems,through various channels of access to relevant literature,looking for all kinds of data for analysis and comparison by Jinan City Public Traffic Company current situation with the developed city of enterprises in the same industry business strategy,find the qualitative information and quantitative analysis of the data,looking for the Jinan City Public Traffic Company to reduce losses or even profitable the method for the development of enterprises further.This article through to the Jinan City Public Traffic Company's external environment from the political,economic,social and technical aspects of PEST analysis,market competition from the Porter's five forces model analysis,EFE matrix analysis and the internal environment of resources and capacity analysis,value chain analysis,IFE matrix analysis summarizes the current situation of the enterprise,SWOT analysis,SPACE matrix analysis,Boston matrix analysis,QSPM matrix analysis to determine the diversified development strategies of comprehensive analysis of the data and the use of the environment,and to develop a method and implementation of security measures.City bus companies usually focus their resources on the public transport area of the municipal area,but the low ticket price will cause insufficient income,and cannot pay for updating,repairing,maintaining public buses,buying fuel and staff salaries.The article puts forward the absolute superiority of Jinan City Public Traffic Company in maintaining the public transport passenger area in the municipal area,increasing the operation line of the new urban area,and adjusting the density of vehicle operation.In addition,but also to develop other industries,the implementation of diversified development strategy,by means of the bus company's brand development of tourism business,for the last outing of the tourism market;play an important value of bus advertising,make full use of the bus body and bus waiting room;adjust the car maintenance mode of operation,the opening of automobile maintenance service etc.increase the total income of the enterprise,make the enterprise more competitive in the market.Tourism groups need certain industry experience,and tourism companies need to recruit more experienced planning dispatchers and sales in the society.On the other hand,the tourism company has only one storefront at the north of Nanxinzhuangxi Road,and its expansion needs bus IC card recharge outlets.Advertising business needs larger development space and policy support from the head office.Through big data research,it calculates that certain lines and locations are suitable for putting some advertisements into practice.Automobile maintenance companies need to strengthen the training of automobile maintenance workers,give more opportunities to go out to study and train,and master the updated auto maintenance technology.This research can provide a way to solve the serious losses of the Jinan City Public Traffic Company,and I hope Jinan City Public Traffic Company and other industries can continue to improve the profitability of the company.