Study On The Marketing Strategy Of Informationization Product By China Tietong For Enterprise Customers

With the reorganization of telecommunication groups and issuance of full-service license, the three telecommunication giants are busy preparing for the business transformation after the integration of mobile and fixed network. They not only need to restructure the group, rearrange the human resource and integration of the mobile and fixed network, but to target precisely on the markets, be creative and fully utilize the appropriate marketing strategies and seize the opportunity of the transformation.Due to the high value, loyalty and the high cost of the transfer network, enterprise customers have always been the target for the telecommunication operators. Thus the informationization server market for the enterprise customers has become an incompletely unoccupied market for the operators. With the government’s press on national informationization strategy, all local governments and business are progressing on the its implementation.Under such circumstances, China Tietong pay more importance to the enterprise customer market. Facing the competitors with abundant network resources, a variety of information service products, great brands and customers, how can China Tietong, seemingly the weakest fixed network carrier, grasp this opportunity to restructure its organization, network resources, informationzation products bundled, collaborative marketing, share channels and other aspects of the integration of resources to find the best marketing strategy? It is the research significance of this article.The purpose of this article is that not only introduces the foreign informationzation industry developing trend, domestic informationzation market policy guidance, technology upgrade, economic and customer’s demand, define the importance of enterprise customers to China Tietong, but to point out China Tietong’s marketing problems from product, price, place and promotion and propose the marketing strategy and mode for China Tietong via demonstrating and comparing the international and domestic transformation experience of telecommunications carriers in the enterprise customer informationzation, marketing strategies, competition pattern and environment of informationzation industry.