Research On Broadband Marketing Strategy Of China Mobile Tietong NJ Branch

With the 2008 "telecommunications restructuring",China’s telecommunications industry has entered the China Telecom,China Mobile,China Unicom full-business competition,"three pillars" era.With the deepening of the reform of China’s telecommunications industry and the telecommunications industry has entered the era of 4G full-business operation,the three operators have accelerated the pace of resource integration,to enhance its full-business business capacity,in an increasingly competitive market dominance.Based on the theory and application of marketing strategy at home and abroad,combined with the characteristics of the industry and the actual situation of NJ Tietong,NJ Mobile and NJ Tietong integration model is taken as an example to construct the organization structure in the new mode,Broadband Development.Secondly,this article analyzes the competitive environment of NJ Tietong’s broadband environment by using the five-force model.Secondly,it analyzes the advantages and disadvantages of NJ Tietong and its opportunities and threats by using SWOT analysis method,and then analyzes the advantages and disadvantages of NJ Tietong’s broadband business.Through the above several aspects of NJ Tietong broadband business comprehensive competition situation research,put forward NJ Tietong broadband business specific development strategy,namely product strategy、tariff strategy、channel strategy、promotion strategy and business strategy;finally put forward the development strategy of Support protection.In this article,SWOT analysis,competitive five-force model and other analytical methods are used in this article.The broadband development strategy is expected to be helpful for the development of NJ Tietong’s broadband business and also for the development of China Mobile Tietong’s broadband business.