The Innovative Design On The Services Marketing Model Of Tietong Company Based On Customer Value In Yancheng

In the view of current economic development in China, telecommunications industry is the basic industry, and has a significant impact on the sustained, healthy and stable developmentt. Now telecommunications market has entered the fully competitive stage, but the concept of service marketing in China Tietong has not adapt to the modern market economy. China Tietong must be fully aware of its position in the fierce competition of the telecommunications market, and combined with its own advantages, enhances its marketing model competitiveness by the continuous improvement of services. By establishing the value concepts that the custers are the center, and understanding the value orientation of customer, Tietong company improves customer perception of profits, reduces loss of customer perceived benefits and achieves customer satisfaction, and ultimately wins the sustained competitive advantage. The Yancheng Branch of China Tietong is the only branch in Yancheng, and belongs to the Jiangsu province Branch of China Tietong, and has enjoy Yancheng communications network management rights of Tietong Company. Based on the analysis of service marketing environment and marketing services of Tietong Company, the paper proposes the innovative design on the services marketing model of Tietong company based on customer value in Yancheng. The design includes:the level of the specific interaction model of competitive advantage; different levels of innovation of Yancheng Tietong; innovative organizations based on customer value; differentiated service marketing strategy. On the basis, the paper discusses the strategies for promoting the service marketing of Yancheng Tietong. The strategies include product portfolio and brand strategy; product pricing portfolio strategy, service promotion strategies; internal marketing strategy; service process strategy and so on. And the strategies provide the practical sense guidance and direction on the research of service marketing, improving the level of service marketing, and enhance the competitiveness of Yancheng Tietong in the the telecommunications market. The paper also provides some reference on how to implement marketing strategies for the other companies in telecommunications industry of China.