| Tianjin CTT since its founded have more than nine years, from the beginning rapid development to today's difficult development, face the increasing competition of the telecommunications industry, mobile communications alternative the fixed-line communications, data services alternative voice services, the phenomenon of decline in revenue become increasingly evident. This article analysis the problems in operate of Tianjin CTT objectively, through the PEST method recognize the social environment faced by Tianjin CTT correctly, including political, economic, social and technological whose impact to the company. Through the SWOT method analysis the strengths, weaknesses, opportunities and threats of Tianjin CTT objectively, get the strategies of SO, WO, ST and WT. Combined with the plan of the market and the vision for Tianjin CTT after reorganization, how to enable enterprises coming out of the current financial difficulties as soon as possible, is the significance of this article.How to determine the direction of development for Tianjin CTT after reorganization is the main contents of this article. During the transition phase, view of the current operating status of the telecom market in Tianjin, how to re-segment the market; how to choose the target market; how to clear the positioning of market. For different market segments, study and formulate an effective marketing strategy during the transition phase for Tianjin CTT, and venturing the innovation in the form of marketing for Tianjin CTT after reorganization.This article suggests that according to the characteristic of telecommunications market by the arrival of 3G era, speed up the fixed-line transformation is the development of future orientation of China TieTong. Tianjin CTT should endeavor to improve the overall quality of service, with the huge capital and technology advantages of China Mobile, strive to become the industry leader, this is the company's future competitive positioning. The company's market position is:a more professional quality, a more affordable prices. customers and business customers are as the main target market of Tianjin CTT, take the product service strategy and brand image strategy. Ordinary users and low-end users are as the secondary target market of Tianjin CTT, take the pricing strategy and promotional strategy. After integration with China Mobile, the innovative marketing such as marketing mix, develop value-added business, Change the image of the fixed telephone in people's minds and so on can be taken. |
