Study Of Enterprise Culture Construction Of Yunnan Gold Group

Corporate culture as the soul of enterprise development and a source of power for enterprise development, the building of enterprise culture is the inevitable choice of modern mining industry. The Yunnan Gold Mining Group Co., Ltd. is an equity interest in a wide range of large-scale mineral resources in the modern enterprise. Thesis Yunnan Gold Group as the object of study, study to enhance the mineral industry, the level of corporate culture construction of this proposition, the paper has a certain representative.The thesis is based on the collation and study of the literature on the basis of the combination of the course of development of the corporate culture, summed up the the relevant basic concept of corporate culture, and the significance of the modern mining industry pointed out that the building of enterprise culture. Secondly, focuses on the four-level structure of the corporate culture:the material layer, behavior layer, system layer, and spiritual layer, given the basic principles of the corporate culture construction lay the theoretical foundation for the later study.The paper reviews the course of the building of enterprise culture in China’s gold mining industry and the framework of system, based on analysis of the the Yunnan Gold Group’s corporate culture construction status, found many deficiencies.At the same time, the use of a questionnaire from the corporate culture construction material specifications, codes of conduct, the investigation of the four aspects of the system specification and the core concept. Summary of the existing problems of the Yunnan Gold Group corporate culture construction in the four hierarchy, identify adverse factors affecting the level of corporate culture construction and its causes, and to provide ideas and methods for the formation and development of the corporate culture. Finally, the proposed construction of four aspects of corporate culture-building programs and suggestions from the corporate brand building, behavioral and cultural development, institutional culture and spiritual culture.Yunnan Gold Mining Group Co., Ltd. as the leading enterprises of the gold industry in Yunnan Province, plays the role of linking the pivotal role in promoting the economic development of Yunnan, and its corporate culture construction a direct impact on the level of economic development in Yunnan. This study have a positive effect on the promotion of the Yunnan Gold Group’s corporate culture construction, as well as to provide reference for the cultural construction of other enterprises.