The Problems And Countermeasures Of The Corporate Culture Construction Of Yunnan Tin Industry Group

As an important part of enterprise management,enterprise culture is also one of the important contents of modern management theory research.Based on the analysis of the present cultural construction of Yunnan Tin Group,the thesis,by concluding the Group's cultural construction experience to find out the disadvantages thereof,puts forward the countermeasures on its cultural construction to help Yunnan Tin Group strengthen and improve its cultural construction with cohesive force and the centripetal force enhanced to perfect its market competitiveness.The paper is divided into six chapters.The first chapter includes the research background,research purpose and significance,domestic and foreign related research review,research methods and research framework.The second chapter summarizes the related theories of corporate culture.The third chapter analyzes Yunnan Tin Group enterprise culture construction,including the introduction of the basic situation of Yunnan tin industry group,Yunnan Tin Group enterprise culture development,and analysis of Yunnan Tin Group enterprise culture construction present situation.The present situation is analyzed from four levels: spiritual culture,institutional culture,behavioral culture and material culture.Of Yunnan Tin Group enterprise culture construction research were summarized and analyzed,including the management of the enterprise culture cognition;the general staff understanding of the enterprise culture;enterprise culture of Yunnan Tin Group customer evaluation.On the basis of the third chapter,the fourth chapter analyzes the problems existing in the construction of enterprise culture of Yunnan Tin Group,including the four problems of spiritual culture,institutional culture,behavioral culture and material culture.The fifth chapter puts forward the problems and puts forward some countermeasures for improving the corporate culture construction of Yunnan Tin Group,including the promotion of the objectives and principles of the construction of enterprise culture,and enhance the implementation of the content of enterprise culture construction of Yunnan tin group.The concrete countermeasures are based on four levels: spiritual culture,institutional culture,behavioral culture and material.The sixth chapter is the conclusion and prospect.