Corporate Culture Problems And Countermeasures Of Ningxia Power Investment Group Co., Ltd

In recent years, more and more entrepreneurs believe that the competition of modern enterprises mainly relies on corporate culture. Therefore, strengthening corporate culture has gradually been listed as an important part of business management. Every enterprise can form their own unique corporate culture in the process of its development and different corporate culture plays different roles and effects in enhancing the competitiveness of enterprises. Hence, being an integral part of management, it is necessary to do an in-depth discussion and research of the corporate culture.Ningxia Power Investment Group Co., Ltd.(hereafter referred to as Ningxia Power Investment Group) was established in the year of1996. It is funded by the government of Ningxia Hui Autonomous Region. The government of Ningxia Hui Autonomous Region authorized the SAC as qualified investor. Thus, Ningxia Power Investment Group is a corporate status of state-owned companies. In the past few years, Ningxia Power Investment Group has refined and formed its own unique corporate culture in the process of enterprise development. However, with the reform and development of the company, the original corporate culture has been showing some practical problems. As a large local enterprise of Ningxia Hui Autonomous region, Ningxia Power Investment Group needed to establish a more scientifically sound system of corporate culture in order to continue to grow and stand out in the local economic development.By describing the current status of advanced corporate culture at home and abroad as well as the definition of corporate culture, meaning, hierarchy, role, etcetera and combining literature, interview methods, the paper aims to analyze the current corporate culture situation of Ningxia Power Investment Group and problems and the causes of the problems. Meanwhile, the paper proposed the corresponding positive and effective measures and countermeasures to strengthen the corporate cultural construction so that the Ningxia Power Investment Group is able to establish with the characteristics of the times full of vigor and vitality-of the corporate culture and further enhance the core competitiveness of enterprises force and effectively protect the company to achieve sustainable development. Hence, the paper will provide important theoretical basis and reference value of corporate cultural construction for the Ningxia Power Investment Group.