A Survey On Building Of Marketing Team In Suzhou Ke Wei Industrial Co.,Ltd.

In recent years, with China’s rapid economic growth, sand making machinemanufacturing company’s business achieved good performance and high-speeddevelopment. The peers in the industry competition is becoming fiercer and fiercer,after years of development, the companies have encountered a bottleneck in thedevelopment, how to further growth in sales in the current environment, companiesmarketing team, higher demands and challenges. The construction of the marketingteam plays a vital role in the development of the sand making machine manufacturingcompany, to discover and solve some of the problems that exist in marketing, teambuilding, of great significance for early access to proven marketing track. Therefore,the establishment of a high-quality, high performance, high-quality, loyalty marketingteam, sand making machine manufacturing enterprises to grow and develop in theincreasingly fierce market competition is of great significance, sand making machinemanufacturing enterprise marketing team management there The marketing structureis irrational, marketing the overall quality is low, the salesman with the company’sbehavior purpose inconsistent rate of loss of marketers, business training system is notperfect and other issues. Therefore, change the current management model, theenhancement of the marketing team management is imminent. The article is based onthis, the construction of the sand making machine manufacturing enterprise marketingteam has been optimized.The marketing team from Suzhou Branch Wei Industrial Co., Ltd., through themarket survey questionnaire and interview method to suzhou family grave industrialco., LTD. Of the marketing team construction investigation and study, points out itsexisting problems include:(1) the construction of the marketing team existingmarketing layout adverse, management is not complete, agents too much power;(2)marketing existing in the cultivation of talents training in the process to have error,training system is not complete, etc;(3) existing in the marketing personnel incentive salespersonnel performance appraisal problems. Then, the article Kewei Industry Overview, andfrom the marketing, organizational structure, human resources, the status quo,marketing management, and assessment and incentive analysis, pointed out that theproblems of its marketing team building; Finally, article marketing, organizationalrestructuring, marketing, personnel recruitment and cultivation, and marketingpersonnel incentive system. The agent’s management and other aspects of marketing, team building and management optimization.Article research, construction and management of the marketing team for theSuzhou Science and Wei Industrial Co., Ltd. to provide a reference solution providesa draw for other businesses.