Supor's Marketing Team Management Research

The management of a marketing team is a complex system engineering. The integrated capacity of an good marketing team lies in possessing indispensable abilities to plan, analysis,execute and control during the process of the enterprise's market operation. Taking the present setting of the enterprise and the peculiar team management program into consideration, this thesis aims to optimize the applicability of the design proposal through empirical analysis and factor analysis of the team management.Firstly, a brief introduction is made in regard to the relevant research background and status at home and abroad. The preliminary reading of the relevant literature lays the foundation of the theoretical basis of this thesis which consists of team management,three elements of team, the team conflict and processing and the team performance evaluation.Secondly, utilizing the method of system analysis, model analysis, empirical analysis and factor analysis, this thesis is to draw forth an optimized program of team management through the analysis of the current status of supor company, the evolution process of the team management, the current situation, existing problems and solutions of the sales and marketing team and focuses on the team construction, organizational structure and process, team encouragement, team training and learning and the construction of enterprise culture.Finally, this thesis demonstrates the feasibility of the optimized design scheme by implementing and analysing the results of the implementation. In a word, to change the team model accordingly is an effective way to solve the practical problems of the marketing and face up to the challenges, which can make the whole team have real value. It is of instructive significance to those developing enterprises which constantly encounter problems of the management of marketing team.