Case Study On The Marketing Team Construction In YY Insurance Company

Nowadays,with the rapid development of science and technology,especially in the complex enterprise environment,team building has become crucial to enterprise development and management.How to improve the scientificity and timeliness of team building is not only an important topic for theoretical workers,but also the key to keep the development of enterprises.Enterprises who want to survive and develop in the fierce competition must use the power of the team by formulating development goals,making full use of resources,strengthening capacity of operation and resilience.So that they can improve management level and performance.This paper aims to discusses the construction of marketing team which plays an important role in guaranteeing enterprise benefit,especially in the insurance industry.To strengthen marketing team building,it is necessary to improve the overall coordination ability and productivity.Team building is the source power of enterprise development and can enhance the economic strength of enterprise.Good team management and team building will enhance the competitiveness of enterprises,which is conducive to the sustainable development and significant improvement of economic benefits.Guided by the theories of team building and enterprise management,this paper takes YY company as the object of the study which trying to find out effective solutions through case description and analysis.First of all,through the investigation and research on the team-building state of YY company,a basic understanding has been set up.After elaborating the related concepts and theories of human resource and in-depth analyzing problems of team buiding in YY company by combining with the theoretical achievements of domestic and foreign scholars and experts,the paper explores ways of improving personnel management mechanism and enhancing the effectiveness of team building in the new situation.Based on the current situation of YY,this paper studies proposes countermeasures and suggestions to further improve the personnel management mechanism of the company.At last,this paper indicates that it is necessary to strengthen team building through assigning specific goals,establishing distinctive team culture,improving relevant incentive measures,and helping employees about their career paths.Through the improvement of the team-building concept,the enterprise will get further development.