Study On The International Marketing Stratagey And Sales System Of China ISO Standard Sand

Xiamen ISO Standard Sand Co., Ltd. is the only enterprise designated by Chinese government to produce and sell China ISO Standard Sand. China ISO Standard Sand is the legal basic material for testing the strength of cement in line with the international stands.This company has been established and jointly funded by five stockholders of China National Non-Metallic Minerals Industry Corporation (Group), China Building Material Academy, China ISO Standard Sand Factory, Fujian Building Materials (Holding) Co., Ltd., and Guangzhou Building Materials Enterprise Group Co., Ltd. The plants of the company are located in Xiamen Haicang Investment Zone.This article is divided into three chapters.Chapter 1 Introduction to the analysis of sales environment of China ISO standard sand, it introduction the macroscopical environment analysis, business environment analysis, business characteristics and SWOT analysis.Chapter 2 Introduction to the international marketing strategy of China ISO standard sand, it establish the Asia and Africa area is the near future marketing aim.Chapter 3 Introduction to the international run and contral of business operation system of China ISO standard sand, it includes international marketing channel construction,international marketing channel management,sales communication, advertising and public relation,international marketing person management,indutrial informationising construction,Chinese and English management of products anti-fake system.