Research On The Logistic Model Of The Large Scale B2C Enterprises

With the booming development of e-commerce, more and more consumers arechoosing to shop on line. While under the circumstance of online shopping, B2C e-commerce enterprises need to solve the logistics problem, and the key to solve the logisticsproblem lies in the choice of the logistics mode. Therefore, it is very important to make theresearch on how B2C e-commerce enterprises select the logistics mode.First of all, this paper research and analyze the characteristic, advantages anddisadvantages of three main logistic models which suite for PRC B2C e-commerceenterprises, i.e. self-build logistic mode, third party logistic mode and the mode of logisticalliance. Combined with the analysis of the advantages and disadvantages, this paperanalyzes the specific consideration of factors when B2C e-commerce enterprises choosingthe logistics mode, including macro factors, such as market development status and thethird party logistics capability, micro factors such as the status of enterprise, the position oflogistics in the enterprises, logistics cost and logistics service ability etc.Based on the reasonable assumption, this paper established the cost model of self-built logistics and the third party logistics for quantitative analysis purpose. And the resultsindicate that sales amount in the specific area reaches a certain amount, the costs of self-built logistics will be lower than the cost of third party logistics model, such being the case,the enterprise shall adopt the self-built logistics mode, and when the sales volume is lower,the third party outsourcing model shall be adopted.