Analysis Of The Role Of Social Media In Risk Communication

With the modernization of our society is undergoing significant change, we are entering a risk society. Because the risk is invisible, so people will not know exactly at what time the risk, where, what kind of way to erupt. At this time, the media should play the role of an information communication platform, the multi-information, opinion was presented to the audience, allowing the audience to make their own judgments on all aspects of the receipt of information and ideas before.Risk of uncertainty has led to fragmentation of risk is often only media presentation, and the audience perception of risk is largely dependent on the media about the risks of agenda setting, media reports and comments about the risks that the risk of transmission media.Due to the rapid development of network, information dissemination has entered a new era. With web2.0technology-based social media has generated strong interaction, the rapid rate of spread, the spread of convenience and liberalization, which makes social media plays an increasingly important in the process of information dissemination in role."Global village" concept McLuhan raised in the21st century, due to the development of technology has become a reality. A variety of thoughts, ideas mingled, they conflict with each other, we are in the risk of social media to traditional tremendous challenge. Appears every event, there will be witnesses, makes the emergence of social media people who experienced the event has become a purveyor of published information, making first-hand information associated with the event can be spread in the first time.The first part of this article on the social risk, risk communication and other related concepts defined, the theoretical foundation for the full text; pre-formed from the second part of the risk, the risk of the formation of regression analysis and risk social media functionality and the responsibilities of the three time periods. The third part analyzes the risk of transmission, the double-edged role of social media.The fourth part of the article, the author first select "7.21Beijing storm" incident made the overall analysis, comparative analysis of the risk of the spread of social media and traditional media pros and cons; then select a few typical cases the risk of the spread of social media analysis alone. The last part is a summary of the entire topic of study and reflection, and put forward countermeasures and suggestions from the perspective of the media and the public.