Study On The NEWS In SIDE Of Idea And Practice

News in side is the concept of news narrative proposed by Chenmeng in2000.Withthe advances in television technology and the concept of the people, and now a variety oftelevision news programs showing booming trend. But the real problem is that most newsis the appearance of the object from the perspective of a news event occurs, the incident isreported to remain on the surface, focusing on macroeconomic conclusion, this is aanalysis of the event “appearance”. However, the “news in side” is standing partyperspective, from internal analysis to investigate the incident, the speaker is a participant inthe event, it is concerned that the process of the news.“Insight” is a news special program of CCTV launched in2010. From the programpositioning, subject, content, reporting, shooting angle, lens processing etc.,“Insight” iscommitted to achieving the concept of “news in side”. The research methods are mainlycase studies and text analysis, combined with the collation of existing literature andinduction, in-depth and meticulous research on this topic.The first part of the paper defined the meaning of “news in side”. The second part of“Insight” column as an example, from its attitude, depth, and temperature three aspectsdiscusses “news in side” is how to achieve this kind of news narrative theory. The thirdpart analyzes the ideas in the practice of China’s TV news, and a relationship betweennews objectivity, humanistic care and journalistic professionalism. Through these analyzes,we can see by the parties concerned, the description of the process of the event, passingmore valuable information by way of transfer, so that the audience gets richer conclusion,achieve a deeper level of understanding. This news narrative concept of “news in side” isimportant and necessary, both theoretical research needs, but also the value of the demandsof the program, which is the subject of new insights.The face is, the “news in side” concept it has been reported13years, although the useof modern media was gradually raised from in recent years, for practical ideas on how tobetter, how to make more television news programs in practice, also need journalists and television news programs related to exploration and running continuously in order toprogress and development of each other.