The Independent Media Agenda Setting

This paper studies microblogging hot topic at the core formation process,introducing the concept of "microblogging agenda-setting mode". To self-representedmicroblogging media to flourish in our country, freedom of speech on themicroblogging behavior is very easy to implement. Topics on microblogging necessarilyrepresent the voice of the people extent. However, there is a situation of cohabitationissues to some extent on the microblogging. This requires us to engage in academicresearch, analysis microblogging topic formation, and thus determine the gold contentof different issues.Agenda-setting theory of communication is a very important model. Different fromthe traditional old media’s agenda-setting mode, according to the new features of itsown microblogging media, has a different set of agenda-setting mode. Microbloggingagenda-setting mode is different from both wheat and the agenda-setting modelprototype, but also different from the old media,"China of the" agenda-setting mode. InChina, the result is not the agenda-setting role of objective and subjective factorsaccounted for a large role. All public media are the mouthpiece of the party. Missionagenda setting, party and government organs is entirely my subjective factors in its role.Media people for various reasons, would the higher authorities to complete the task inan orderly manner.This freedom of expression appears microblogging platform, it is time to restorethe American press freedom environment. The spread on the microblogging platform,everyone has a high degree of freedom of information rights. And microbloggingbarriers to entry is low, almost no threshold for Internet users. Everyone can registerWeibo account to speak their minds. Mobile client can only occur, so thatmicroblogging users really enjoy the convenience Anywhere Anywhen Anyhow sendand receive information and exchange experiences. Compared to traditional media, does not exist on the micro-Bo "command of the Party,""Cengcengbaguan" mediacensorship. The only gatekeeper that communicators themselves. Reached a maximumdegree of freedom of speech. Although there are certain sensitive words can not be sent,including the names of national leaders appear restrictions on Sina Weibo, but as long asthe "space" sensitive words separated by the word, or use the alphabet, wordsubstitution method can cross Weibo limits.Literature, books on mass media research methods, the method of this research isto guide the use of an important basis. The "quantitative research methods of masscommunication" British scholar Anders Hansen book "Mass Communication ResearchMethods", Dai Yuanguang and seedlings are written by people, Dai Yuanguang book"Communication Theory and Methods", American scholar Michael森莱特book"Mass Communication Research: Modern Methods and Applications" and the book is tointroduce the mass media works quantitative research methods. In conclusion,quantitative research methods of mass communication, including content analysis,surveys, experiments, etc., all kinds of different ways for different research areas.Research methods monographs, let me confront and quantitative research methodshave a clear understanding of the research process for each use and research methodshave a concrete understanding, for the launch of the research work has laid a goodfoundation.