The Research Of Live Television Innovation In The New Media Age

With the advancement of technology, the emerging new media such asmicroblogging, micro-channel public platform, the development of strong, so that ourTV news media is facing a strong impact. In the form of new media-rich, interactive,extensive channels, high coverage, accurate reach, cost-effective, easy to promote, etc.occupy an increasingly important position in the modern media industry. So find aneffective way of new media and communications compete on TV media is significantparticularly important in the news media.Live television news coverage in the news event occurs simultaneously, the scenesounds, images, and reporter or announcer verbal reports or commentary such as directbroadcast of a synchronous mode of transmission. This form of its strong sense ofpresence and sense of participation to attract viewers, is the best way to television reportsreflect the nature of the property, but also become an accurate and timely understandingof the latest developments in the world a good channel, in the news in an effort tostrengthen the pursuit of speed limitation of competition means today, TV newsbroadcast reported to have certain advantages in the media competition.In this study, a new media era background of fierce competition in the media toCCTV broadcast news as the research object, through historical analysis, literatureanalysis, case studies and observation method, by drawing on previous research results,combed CCTV News live the development process, and in the relevant theoreticalguidance journalism and communication studies, combined with the CCTV broadcast inrecent years, a representative case, the TV news broadcast features are described,exploratory study of the development of China’s television broadcast historical process,problems and causes of CCTV news broadcast appeared, trying to put forward feasiblesuggestions for better development strategy for China TV news broadcast.