American Television Series Industry Development Research

As is known to us, the industry of American TV series in the world is in one of the most important position in the market, and it is very commercial. It has gained worldwide recognition with great success on the economy. The reason behind it has also become the subject of many scholars to explore.This paper aims to draw on a wide range of Chinese and foreign scholars on the basis of the relevant research, based on the perspective of Industrial Economics. Through the relevant theories of industry economics to build of American TV series of industrial chain, and with the help of Michael porter’s diamond model to analysis the famous TV industry competitiveness, which can be more comprehensive review and summarize the characteristics and patterns of American TV industry. Thus, it can better provide reference value for the industrial development of China’s TV drama. Around the American TV industry research, the paper launched the main structure will be as follows.In this paper, the first chapter is the introduction, first explained the background and significance of the topic. Then in the literature review, mainly involves three aspects:the related theory carding and foreign research situation and the domestic related research. The second chapter will introduce the development history of American series. And it is came out with American TV industry and market-oriented development process, in addition to the type of the American TV series, and the basic content such as broadcast platforms were introduced synoptically. The third chapter to the fifth chapter is the focus of this article analysis chapter. The third chapter try to construct the model of American TV drama industrial value chain, combined with the industry value chain theory, respectively, from the production of broadcast production and other related aspects of the issue and then to carry out a detailed analysis points more clearly show the structure of the model American TV industry value chain. The third chapter mainly explains the American television industry value chain to build model, combining with the industrial value chain theory, respectively, from production to distribution and other related aspects of the issue, more clearly show the American TV drama industry value chain structure model. The fourth chapter is the analysis of American TV series industry competitiveness, this chapter mainly use porter’s diamond model theory. First elaborate diamond theory to analyze the competitiveness of American TV series industry basis. Then according to Porter’s diamond model of the five relevant elements (except the government) for industrial development will be elaborated on American TV, so the combination of theory and practice. Meanwhile, this chapter will be carried out on the home theater (HBO) case studies, further to analyze why the U.S. has such large television series industry competitiveness. The fifth chapter is the introduction of American TV series industrial policy and government regulation. Government is an important factor in porter’s diamond model, and the government of the TV drama industry development plays an extremely important role in the process. This chapter will be based on the theory of industrial policy and government regulation, and study in detail of the TV drama industry policy so as to demonstrate the government in US playing a key role in the process of TV industry.