Research On Industry Of Broadcasting And TV Of China

The broadcasting and TV industry is regarded as the bellwether of mass media industry, one that is with economic attribute of the media and the promotion of its economic influence has been paid close attention to by country and media personages day by day and has been becoming media scholars' important subject for search in recent years as well.This research proceeds with this basic conception of "industry" , probes into meaning, existing conditions and orbit of development of broadcasting and TV industry of our country, especially analyzes its realistic problem and countermeasure which should be adopted as well as predicts its developing direction boldly finally.Now, it will make a brief instruction to the overall research contents below:The survey part mainly introduces the research background, research current situation and research meaning of broadcast and TV industry, as well as innovation and method of this paper, constructing a whole procedure of study in terms of macroscopic.Chapter one analyzes definition of "industry"as a basic conception first, and then has defined content of the broadcast and TV industry, especially analyzes its key existing condition.Chapter two has reviewed the developing history and described the. current situation of the development of broadcast and TV industry of our country, especially carried on concrete analysis to its existing problem involving in content, conglomeration, digital TV and personnel, and at last finds out the reason of its slow development.Chapter three pursues countermeasure to the above existing problems of the broadcast and TV industry of our country, which contains development of the content including promotion of developing ability of products and of merger ability of the content industry, conglomeration reform including system innovation and scale integration, breakthrough of digital TV including declination of the price standard , unification of the technical standard and development of the resources of the program, as well as personnel cultivation including construction of the personnel training system, implementation of quality-oriented education, breakthrough of the school and media demarcation line and consolidation of international exchange and cooperation.Chapter four predicts the development trend of the broadcast and TV industry of our country reasonably, and holds that it is developing towards trends that " development of constructing " and " large market, large media, large capital" coexisting.