Study On The Phenomenon Of The Southern City Newspaper Omnimedia Group

The development of Internet technology has accelerated the penetration of networkmedia on traditional media, and the boundaries among the media have be more blurred,which shakes the dominant position of the traditional media on communication. Therefore,“omnimedia” strategic transformation has been put on the agenda.“omnimedia” is one ofthe hottest topic in the field of academia and journalism. Which we should pay attention tois that the concept “omnimedia” is not composed firstly in our country, it is evoluted by“Media Convergence” of western countries. In our country, the practice on omnimediatransformation of Southern City Newspaper omnimedia group provides a sample for thestudy of Chinese traditional media’s omnimedia transformation. This thesis focuses on“Omnimedia”, and based on the transformation of the Southern City Newspaper to explorethe mode of practice and theory construction of China’s traditional newspaper’stransformation. Following the “the definition of omnimedia--reason of Southern CityNewspaper’s transformation--what omnimedia transformation has brought to the SouthernCity Newspaper--what constraints Southern City Newspaper’s transformationexist--summary and prospect” framework,this thesis objectively and orderly to tease outthe origin, present situation and the future trend of the phenomena of Southern CityNewspaper omnimedia group.