Research On The Development Of China's TV Networks In The Omnimedia Era

In the omnimedia era, network convergence, media convergence has become a basic form of the media operation. Under such a situation, China's network television came into being. In 2009 a major change in China's media is breaking the shackles of traditional media, the start of the march cross-boarder action. December 28th, 2009, China Network Television (CNTV) formally launched is considered as an important step for CCTV in expanding the Internet. January 1st, 2010, Xinhua News Agency network television, the Xinhua News Network (CNC) has formally launched, to enter the field of television news, showing its determination to build a world-class media.In the omnimedia era, no media organization can achieve through their own information on the spread of a whole process of interaction. From the perspective of the media, media convergence is the integration of the value of upgrading power transmission, Integrated Communication is the core competence of the external medium performance. China Network Television(CNTV) as a national network of media, plays an important role for the development of China's network television, it is characterized as: C-BOX client to use, allowing users to watch more convenient; network TV content-rich, to meet different types of users; users from passive viewing change to active viewing and active participation; hyperactive mode of transmission pull closer the distance between the audience and the media; coverage area is expanding, according to program content and form of transmission region. With the world globalization, advances in network technology and the continued growth of Internet users, network television in China will have broad prospects for development: interaction with the world's major media, we can obtain more abundant information; through Local TV linkage, we can improve our competitiveness; Omnimedia era brings network television opportunities that China's Internet and interactive TV will be in competition to get a more comprehensive development. However, the opportunities come along with challenges. We see good prospects for development network television, but also should see the challenge: all media workers in the omnimedia era have to put forward higher requirements - requires them manipulate interviewing, writing, photography, recording, editing and the network skills, operate modern equipment skillfully. In order to meet the needs of the audience with high viewing standards, the picture quality and viewing needs to be improved fluency; each competition among TV networks will become more fierce. Hence, faced with this situation, only China's media workers improve their own quality, master the professional skills, understand the propagation of the omnimedia era, follow the consumption habits of omnimedia era, can they effectively promote the development of media, can they eventually achieve common prosperity and win-win.