Website Information Architecture Research Based On Semiotic Approach To ProductArchitecture

SAPAD originated from semiotics method model, building the product from analyzing the behavior, product, meaning the three dimensions. Through analyzing behavior-meaning-products, establish a user-centered product construction strategy, to realize product innovation.Under the understanding of this topic in this method the model, will be a journey as a symbol system, users would use the multiple the whole thing in an informational products, such as "where" sites and figure of the "where to brigade","where is the hotel","where to travel","where’s strategy","go live" and a series of app. The research will lead to a specific focus on users use "where" the behavior process, as a case, to analyze the user behavior tasks first, and then to the construction of user behavior significance, finishing the design of the entire web site structure, organization, and develop the innovative design of tags. Hope that through this case to verify SAPAD method model in an informational product design, the application of new thinking and constructive Suggestions.Perspective the whole SAPAD method is used to model the process of website information architecture, first of all, will use the "go" site analyzes the behavior of the process, analysis in the process of using the "go" activities and the specific operation, and the product dimension of the product, unit and component to establish a mapping relationship; According to semiotics six levels (experience, language structure layer, the physical layer, semantic, pragmatic and social layer) in the analysis of user behavior of meaning; Finally through the analysis of the meaning and content of mapping, the meaning of key content clustering, complete product innovation construction. Meaning analysis, clustering, and the key content is the most critical part of SAPAD method. The entire site to build and can search the optimization is based on the user’s operation that sexual behavior significance, meaning family decided the redrawing of the entire site module.