Research On The Construction And Dissemination Of The Symbolic Meaning Of Museum Cultural And Creative Products

This article takes the museum's cultural products as the research object.The museum's cultural and creative products have both cultural and economic attributes.They are reinterpretation of relevant cultural elements by communicators,and contemporary expression of historical culture.Based on the analysis of the current research on the museum's cultural and creative products,we find that they focuses on four aspects:development status,product design and development,business strategy and marketing concept,and intellectual property issues.This paper has used literature analysis,participatory observation,interviews and other research methods to study the museum's cultural and creative products,and regards it as a symbol constructed by producers and consumers in the contemporary cultural environment,and then analyzes its meaning construction and communication.At present,the museums are increasingly enthusiastic about the production design of the cultural products,and the products are emerging one after another.At the same time,there are many problems such as uneven geographical development,poor combination of culture and creativity,unclear expression.Visible,it needs to be improved.The products rely on museum collection,and the cultural relics have a certain distance from the general public because of its historical and professional attributes.The demand of mass and cultural communication requires creative products to make new interpretations of cultural relics by creative means,so as to shorten the distance between the masses and historical culture.At the same time,when people participate in the interpretation of object,the object will carry meaning.The meaning of the symbol is constructed by all social members involved in communication.The products with culture as the core is the communicator's subjective interpretation of the relevant cultural elements.In the process of interpretation,the meaning of the original cultural elements will occur meaning transfer.The changed products,as the symbol carrier of certain cultural concepts,will play a new role in the communication.The social atmosphere and cultural concept of an era has promoted the construction of symbols,and the symbols will also react to the public in the process of communication.The museum's cultural and creative products have given new meanings such as "fashion" and "beauty" to the historical and cultural elements through creative ways.It is of great significance to the cultivation of contemporary human notion,not only in the field of popularizing historical and cultural knowledge,but also in building culture atmosphere and enhancing culture identity.At the same time,the products are different from the other literary and artistic forms such as film and television,and they have been entering consumers' daily life with the unique attributes of "usable","accessible" and "concomitant".Its emergence and prosperity,has enriched material resources,and will also has reconstructed the life time,living space,social space and consumption structure of individual life,and to some extent cultivate the lifestyle of consumers.