Meaning Construction And Circulation: Study Of Network Popular Language Based On The News Text

With the increasing developments of information technology and people's living standard, as a new media, network has already entered millions of families, and became the indispensable entertainment tool and communication medium in people's daily life, turned into a life style, culture field and free press space. Various network phenomenons emerged in endlessly, also reflected people's states of existence and manners of life. Through the study of such phenomenons, we can further understand people's thinkings, emotions, social cognitions and behavioral patterns.The aim to study the network popular language based on news text is to comprehend the audience's statu and effection in the mass communication more accurately. In this thesis, the writer has used the theory of audience reception analysis to research on meaning construction and circulation in the network popular language based on news text so that the conclusion can help medias carry on the news practice preferably. On the one side, the audience is no longer passive and compliant to deal with the news text. They reconstruct the meaning of news text actively with their cognitive frame. The result of the reconstruction is the meaning comes from the audience is different from the meaning comes from the journalists. The differences derive from the conflics between the media frames and audience frames. The journalists are suppose to know about such conflicts during their news practice in order to gain a favorable communication effect; On the other side, in the network popular language's spreading, the meaning which is loaded by the network popular language has copied and proliferated persistently. This is an experience of pleasure which comes from the resistance to authority. There are two outcomes. The one is to strengthen the meaning, increase the influence of the public opinions; The other is to resolve the meaning, use Kuso and prank to experience pleasure, create confusion. For the sake of the ordered and formal network communication behavior, the medias should enhance the guidence of public opinions, cultivate the audience's consciousness of citizenship.