The Meaning Construction Of Chinese Recruiting Film And Television Advertisements From The Perspective Of Communication Semiotics

Video recruitment advertising as a public service ads,is an effective tool of constructing national identity and its internal improve the quality and quantity of recruitment,to strengthen the army,to promote the international image,enhance the international voice,to the public on the ideological construction of osmosis,the core of the construction of ideological purpose is to establish the identity of the people of all nationalities throughout the country.Advertising itself is a set of systematic symbol operation behavior,looking at the international and domestic,from the perspective of communication,semiotics of advertising is not a few.The rise of communication semiotics provides a new perspective for the study of advertising.The research framework of communication semiotics is composed of communication subject,communication text,communication medium,communication code and communication meaning.The main body of traditional communication is the communicator,while the main body of communication semiotics is the information sender and the meaning receiver.In traditional communication,the media is the carrier of information,and in the semiotics of communication,the media itself is also the construction of the participation meaning of symbols.Based on the theory of communication semiotics,this paper takes the meaning construction of Chinese conscription film and television advertisement as the starting point to analyze and study the symbol expression,symbol combination and compilation mechanism of Chinese conscription film and television advertisement,as well as the law of meaning construction.Rooted in the family feelings and the Chinese dream,the Chinese conscription film and television advertisement carries on the symbol meaning construction,and USES a large number of unique symbol groups.The symbol like symbol selects different characters to carry on the meaning construction,and the symbol of the statute selects the symbol of the country and the army to carry on the national and national identity.These symbols form a series of symbolic text through the double axis operation of horizontal combination and vertical aggregation and the corresponding compilation mechanism,so as to carry out the meaning expression of Chinese conscription film and television advertisement.Symbols are used to express meaning.This paper discusses in detail the law of the construction of the meaning of Chinese military recruitment,film and television advertising: the reasonable and accurate use of symbols with the text,the text creation of the direction of the set tone media,the interaction of the members under social media and the mainstream ideology's integration of the youth subculture through the danmu website.Through the discovery of these rules,it can provide relevant reference for the creation of Chinese military recruitment,film and television advertisement,expand the output of mainstream ideology,and enhance national identity.