Theory Framework: Metropolis Of Doctors Image

People get information from media for building image of society. This image will influence the way they make decision. According to the Frame Theory, we found that people could not get truth from mass media. Mass media is framing news by selection and salience. We got what the mass media shows us. So it is significant that if the news from mass media include frame.In recent years, so many violence shows up in hospital. The image of doctors was falling down. What is the role of mass media play in this and how does it works is very worth to research.My research is from April2007to March2014. It has including seven years reports of HuangShang Newspaper. All the news of doctors used as my research samples. I record these reports as307news frame. And organize these records by year/news type/issue type/issue frame type/frame method/source/space length/location. My research results shows that the negative frame is about "medical service","relationship between doctor and patients", and "anecdotal". The negative frame usually use "labeling"and "Emotional". Patients and their families are the source of most negative issue frame. Doctors did not have chance to explain by mass media.So we could found that the image of doctors building by mass media was not pertinent. We were worried about doctors’ living conditions now. If the mass media still keep emphasis the stereotype of doctors, social contradictions will become more sharply.