Research Of Cross Media Phenomenon Of Network Novel Published Paper

The digital era and the new media emerging Internet, mobile phone and other development, division of book market, the traditional publishing industry has been greatly affected by the. However,"Ming Dynasty those things","Zhu Xian" and other network novels to substantive publishing platform bestseller sweep away the paper publishing industry downturn. Network novel prosperity, derivative paper books selling, network writer gain both fame and wealth, digital and traditional publishing media win-win phenomenon caused the wide attention and discussion, has become a popular culture phenomenon, cross media publishing and social phenomenon.In this paper, the phenomenon of cross media network novel paper published for the topic, in the foundation of the network novel paper published on the analysis of the present situation, tries to explore the development process of traditional publishing in the impact of the Internet and digital technology, cross media reflect the reason discusses network novel to paper publication and this phenomenon. Of which mainly include the web publishing and traditional publishing encountered bottlenecks and cross media selection, the discussed, deep.After ten years of hard work, network novel developed and gradually become one of the most important network literature. As is different from traditional publications, diversified segmentation network novel categories show diverse literary ecology. Publishing organization in capital market, and the government on the development of network novel boom has given much attention, reflects the nowadays Multimedia Fusion and literary industry the new trend of awakening.The author found in the analysis of current situation of our network novel published paper, why the network novel swept the market but the final way to rely on paper publication? There are three reasons, one, traditional publishing house to escape the downturn to seek their own development; two, digital profit is not obvious, the network platform to profit; three, network writer to be rigorous recognized literature, gain both fame and wealth. Can say, in the circumstances, the media integration is an inevitable trend, network novel paper publication has formed a considerable agitation, has become the mainstream publications published literary works.But the network novel paper publication have some deficiencies, network novel type although it is emerging as its features, but also has its disadvantages, network novel time segment content similar types, formed a unique category, such as injection of through the text, in2007formed a variety of content, style of writing, character character, language and other similar articles, fine little. At the same time, network novel paper publication is implemented by private publishers and explore, private publishers hit "edge ball" operation also allow network novel print publications in the awkward edge. The last point is the most important, not to protect the copyright of network novel form of digital publishing non virtuous cycle, which is now the healthy development of the digital media problems.To seek the solutions, began to cooperate with the traditional print media and digital media. The characteristics and disadvantaged of digital media and traditional media to conduct in-depth analysis, analyze the meaning and the network novel published the paper, expounded by the two embodied as an example of cross media cooperation kernel.