On The Transformation Path Of Newspapers Form The Paper

With the advent of the media industry in the whole media era,looking around the world's media trends,the traditional media has been a growing threat from the new media and the internet.The traditional media,especially the newspaper industry,has fallen into the dilemma of declining circulation,falling readers,declining advertising revenue,low profits and slim development prospects.Some newspaper groups suffered heavy losses and even bankruptcy.Therefore,the traditional media in the crisis are looking for the transformation path.Since the development of new media,traditional media such as like bamboo shoots after a spring rain increased,so how to enhance the strength of media convergence,how to cater to today's media convergence trend to the development of traditional media has become the primary task of traditional media.The Paper as a key link of Shanghai newspaper group's transformation,has not only maintained the advantages of traditional media,but also made breakthroughs in media convergence.This is a paradigm for transformation of traditional media under the current new media environment.It not only adheres to the serious and objective work attitude of traditional newspapers,but also makes full use of the advantages of new media,such as high speed,quick storage,large storage capacity,convenient interaction and so on.The Paper as a pioneer of media convergence in traditional media,analyzing and summarizing its experience and problems encountered in the transformation is of great significance for the development of the entire newspaper industry.