The Study Of People’s Daily’s Presence Of Three Prime Minister’s Image

State leaders take a leadership position in the country, Their words and deeds are an important manifestation of the country’s image. Their gestures will trigger the attention of public opinion at home and abroad, therefore, Image rendering of national leaders is particularly important. China’s special political system and communication system determines that other domestic medias do not have the superiority in the coverage of the national leaders,"people’s Daily" as the Central Committee of the party organ, Special political status determines there is no doubt that it presents an excellent platform for the prime minister’s image. In most people’s idea,"People’s Daily" as a mouthpiece, general secretary of the CPC central committee, it must be the most important carrier of the mainstream values, people have the concept of a macro level of media coverage of national leaders, however, When it comes to concrete problems of micro level, they have no further explored, or ignored this level. The importance of national leader’s media image rendering prompt media reports must be considered, Reported using what method, what language writing will affect the presentation of the media image. Adopting what kind of report way, using what kind of language writing will affect the presentation of the media image. This article that is based on two dimensions of normal and abnormal, will analyze the People’s Daily on three prime minister’s image rendering, and This article is in order to analyze, compare, extract, summarize "People’s Daily" reported on three prime rational approach, ways and compare the similarities and differences in coverage.Through in-depth study of these samples, I found the main way People’s Daily presents the prime minister’s image under normal,it mainly displays in:first, special period on presentation, second, important layout occupying public voice; third,"the rite of information transfer; At the same time, the main way People’s Daily presents the prime minister’s image under abnormal mainly displays in:first, detail description enhance the vitality of report, second, using the pictures of visual impact to move people. At the same time, Comparing People’s Daily Reports of the Prime Minister under normal and abnormal. I have got three inspirations, first, the image of prime minister is different in the normal and abnormal dimension, it embodies the prime minister to personal "spokesman" image under normal dimension; It reflects a return to the individual "another prime minister" image under abnormal dimension. second, the way to present prime minister’s image is different in the Normal and abnormal dimension, The paper process the application from the genre, express way, the details of the analysis. In the end, The paper combines the analysis above with The status quo of diversified channels of transmission, By the point and the surface, to explore the problem of leader image and gives some suggestions. From the Reporting concept: Attaches great importance to the leader’s brand image; Technology:Presents the image of leaders of a full range with the help of the new media; Report content:"Three Approaches" draw closer emotionally.