The Research On The Village Officer’s Media Image The People’s Daily Reported (2001-2010)

As the saying goes:"no foundation, no shaking." Rural grassroots organization is thefoundation of our party’s ruling, is the core of leadership of all kinds of organizations inrural areas, the overall level of construction of grass-roots organization, directly affect theparty’s ruling foundation, affect the party’s work. In the rural grassroots organizations, ruralcadres undoubtedly plays an important role."Village see households, the crowd lookcadre." The quality of rural cadres, the level of high and low, directly affects the ourcountry socialism new rural construction.Papers to the People’s Daily village official media image as the research object, usingliterature research, content analysis, were studied. From2000to2010, this decadenewspaper samples,264college students entrepreneurship related report as a case study.The first part, the report of the quantity, type, theme, layout and reports tend to performstatistical analysis; The second part, on the sample report carried out a statistical analysison the characteristics of the village official image; The third part, the evaluation of thePeople’s Daily reported on such gain and loss, put forward measures for the improvementof village officials reported.Research think of village official People’s Daily report number gradually scale, topicand genre diversity gradually; Reported to construct college student entrepreneursgradually clear, multiple media image. Finally puts forward three Suggestions, in order tohelp the media village officials reported.