Design And Implementation Of Customer Relationship Management System In Education Training Institutions

Customer relationship management is an emphasis on communication and feedback of the management process, through constant communication with the customer, to understand customer needs. Products and services to the enterprise upgrading, this process is repeated, so that the enterprise constantly according to customer demand for products and services to upgrade and transform, making enterprises to seize market opportunities, creating a market opportunity, realizing sustainable development.The ultimate goal of design and implementation of customer relationship management system in education training institutions is to build a unified, efficient, stable and flexible operation, easy to expand management system based on Internet. System according to the characteristics of the training institutions themselves, related work in the digital management of customer relationship, it combines management automation and information into an organic whole.This paper around the research and development of education and training institutions described the process of customer relationship management (CRM) system. It is based on. NET Web application framework. The main development tools are Visual Studio2010and SQL Server2008. It adopts the object-oriented development language c#language. The education training institutions of customer relationship management system development process is described in detail in the dissertation. System analysis, design and realization are in strict accordance with the object-oriented method, so that it is easy to maintain and extend. The design and development education training institutions customer relationship management system is adopting the B/S model, so that the client interface is simplified, and all the processing logic is installed centrally on the server. Only when the server requires maintenance, there is no need to do anything on client. It makes the system maintenance easy.In the work of employees, this system helps cultivate potential customers, strengthen the communication with key customers, and improves service quality through the analysis of customer characteristics. In this way, it ultimately achieves the goal of increase sales.