Website Interface Design For Ethnic Tourism Commodity Shopping

With the development and popularity of Internet, online shopping has increasingly become an essential part of people’s living. Ethnic tour merchandise shopping website, which acts as an indispensable complement to the ethnic tourism economy, will play an important role in the future. At present, such websites in China are still in their infancy and there exist many problems, which are caused by a fact that the position, interaction and emotional experience of the websites are not been paid enough attention.The interface design of ethnic tour merchandise shopping website has four elements:function location, interface appearance, custom interaction and emotional experiment. Ignoring anyone of the elements will damage the interface integrity of the website. A good interface of the website should possess accurate functional location, better appearance, friendly interaction and satisfied emotional experience.Appearance of the website is reflected by the visual interface elements. Meanwhile the aesthetic properties of the elements decide not only the website visual style, but also the user’s visual experience. Through the national tourism product shopping web interface visual elements of analysis so that we can better grasp of the visual elements of national tourism products shopping site in the use of interface design. Analyzing the interface visual elements, we can grasp the usage of the elements in the interface design of the websites.In addition, user emotion experience also is a critical measurement of the interface of ethnic tour merchandise shopping website. During visiting the online shopping websites, customers should obtain a good experiment, which originates from the elaborate interface design. By connecting the visual elements to customer emotional experiment, such that the website interface closes to the feeling of customers, shortens the distance between them, increases trust and reliance on the website, and prolongs the accessing time.In the paper, several theory were employed to investigate, analyze the interface of ethnic tour merchandise shopping website, such as visual communication theory, modern design theory, aesthetic theory, ergonomics and so on. Furthermore, the function orientation, interface interaction and visual design were discussed. Finally, some advise was proposed to improve the performance of the current website.