A Research For Science Communication Based On Microblog

The evolution of science communication and media are closely linked. The development of communication technology has directly effect on the pattern of science communication.With the advance of communication technologies,science communication has experienced a processes that transforming the science popularization, public understanding of science into the science communication. The concept of the science communication is "equality, interaction, participation, sharing". The development of network communication technology offers the technological condition that make the concept implement. There is no doubt that using the specialty of new media will bring great significance to the development of science communication.Microblog is a new kind of network media which is further realized the transmission of the information timely, convenient and interactive.Not only does microbblog changes the new media landscape, but also change the manner of people’s life. After just a few years of development, microblog has produced a great effect in society,especially in the group of youth. In order to open up a new path of science communication, science communicators has began to try to promote science communication in the microblog platform in recently years.Currently,science communication is faced with the urgent mission that how toThis research attempts to analysis the features,the patterns and the problems of the science communication in the microblog platform systematacially based on the description of the present situation of the science communication in microblog platform,and then summarizes the mechanism of the science communication based on the microblog. Ultimately, put forward the strategy of science communication in microblog platform.The main content of this article mainly includes the following five parts:The first part is the introduction. This part expounds research origin, significance, the research contents and methods of this article,and comments the study of science communication home and abroad to provide the foundation for the following discussion. The second part is a summary of microblog and science communication. This part mainly discusses the relationship between the evolution of media and science communication, the microbolg’s function of communication,the analysis of the characters and factors of the microblog,and the necessity and significance of the science communication based on microblog.The third part is the empirical research for the present situation of the sina weibo which is based on the communication factors of the Lasswell’s Medel,using and by the questionnaire survey, case analysis and content analysis.The forth part is the communication mechanism of science communication based on microblog. This part summarizes the dynamic mechanism, process mechanism and response mechanism of the science communication which is based on the analysis of the situation of science communication based on microblog and using the relevant theories of sociology.The fifth part is the development of the science communication based on the microblog.Firstly, points out the current problems of science communication based on microblog,and then putforwards the strategy which is aimed to solve the problems.