Science Communication On Sina Weibo

The wide application of microblog makes it one of the important ways of science communication.Microboli USES its own advantages to make scientific communication take on new features.Weibo as domestic most influential,registered users the most microblogging platform,plays a positive role in science communication,it is rich in content,form,the characteristics of integrated,interactive makes science communication influence is bigger,audience participation,higher communication effect is better,is the important platform of science communication,under the background of new media.Although sina science communication advantage is outstanding,however,its existence problem also cannot be underestimated.On the one hand,the transmission power is weak,lack of communication ability and communication skills,on the other hand,the spread of the science of closeness is not strong,vivid enough,lack of originality,scientific quality is not high,in addition,the domestic audience science communication quality is not high,rumors and false scientific information,etc.,these problems seriously restricted the healthy and orderly development of science communication,weibo.In today's era,science communication is of great significance,the public needs scientific method and scientific concept to understand and transform the objective world,to the survival of the whole country and people also need science and technology to promote the development of modern economy and the improvement of cultural soft power.Therefore,the need for science communication,the existing problems and puts forward some countermeasures targeted:one is to attract professional scientists to participate in,to improve the spread of the transmission ability and skills,the second is to enhance the content of science communication,closeness,vividness and originality,scientific,three is to improve the scientific literacy of audience and the media literacy,to strengthen the regulation of science communication,the main body,give play to the important role of good opinion leaders.In a word,it is not a day's work to improve the efficiency of science communication and expand the influence of science communication.It is necessary for the whole society to participate in a collaborative effort to create an atmosphere of scientific and scientific understanding for all people.