Agenda-setting Based On Microblog In Science Communication

This paper try to study the agenda-setting of Guokr's official microblog,through the agenda-setting of communication science introduce the trend of the development of science communication.We intend to grasp characteristics of agenda-setting based on microblog in science communication,for contribute to the development of agenda-setting based on microblog in science communication and the development of science communication.Combining the science communication,microblog with agenda-setting can promote the development of science communication.On the one hand,through the case analysis of Guokr's official microblog can introduce the development of science communication,on the other hand,it can expand the study of the agenda-setting of communication science.It is good for grasp the theory guidance of the development of science communication,thus extend the study of the agenda-setting of communication science in the field of science communication.Taking the Guokr's official microblog as an example,Guokr's official microblog as a broadly-saying technology website with the nature of media,was close to a scientific community——Science Squirrels Club.Guokr gather many people who is interested in science or engaged in scientific work and scientific research,they discuss science topic,spread scientific knowledge and let more people to pay attention to science.Guokr can' guide science communication in the right direction as one of the science communication mainstream websites.Therefore,I target the Guokr's official microblog as a study subject.On the basis of the research purpose and importance above,it adopted two research methods for this study,containing document research,content analysis.During the study,a great number of detailed materials were obtained and analyzed sufficiently.Through the document research,this paper introduce the agenda-setting and the agenda-setting of science communication.Content analysis was used for the haze passages on Guokr's official microblog to describe the communication process characteristics and disadvantages through analyse the number of haze passage,the pattern of haze passage,and the content of haze passage.According to the synthesize research,it can be concluded that there are some communication features for the haze topics published on Guokr's official microblog of the communication process.First,different report patterns strengthen the agenda-setting function;Second,the haze passage make full use of the characteristics of the microblog to strengthen the agenda-setting function;Third,the haze passage use the innovation of title to strengthen the agenda-setting function;Fourth,the haze passage has multiple content types on Guokr's official microblog;Fifth,Guokr's official microblog discuss hot issues;Sixth,Guokr's official microblog improve the public understanding of science communication with a lighthearted tone;Seventh,the communicating contents are scientificity,authenticity and specialization.The disadvantage of Guokr's official microblog is that they are rarely communicate with audiences in the communication of the haze topic.According to the comprehensive research,this paper gives some advising to strengthen the agenda-setting function in the environment of science communication:first,tending to apply the checking-on theory in the microblog to keep the scientificity,authenticity and specialization of the content;Second,keeping multiple content types on microblog;Third,communicating with audience according to the feedback of audience;Fourth,keeping the innovation of title,the conciseness,funny,intelligibility of content;Fifth,according to public agendas to report news;Sixth,combining other medias to report hot issues to strengthen the agenda-setting function;Seventh,opinion leader guide public opinion correctly;Eighth,agenda-setting and media's responsibility.Microblog is the latest Internet communication channel.Agenda-setting based on microblog in science communication have some characteristics different with other medias.Agenda-setting in the science communication pay attention to use and strengthen the agenda-setting function,it is good to spread scientific knowledge,communicate scientific culture and improve scientific literacy.Guokr's official microblog as a great influence technology website with the nature of media,I sum up experience and characteristics from Guokr's official microblog in the process of agenda setting,it is guide other medias who similar with Guokr's official microblog based on microblog in order to promote the development of the science communication better.