Research On Elements,Characteristics And Problems Of Science Communication On Micro-Blog Platform In Web2.0 Era

With the rapid development of science and technology,and increasingly intelligent and scientific progress of the whole society,science communication has built an information environment of science and technology for us.In this environment,information and knowledge about science and technology,with its environmental penetration,constantly affect our production and life.Meanwhile,the Internet ecosystem which promotes sharing between users and information fusion in Web2.0 era has provided ecological soil for kinds of hot topics.It can be concluded from many network hot issues in 2016 that the issues contain common science obviously or suggestively.If we can further study what science communication of hot issues contains,how it works and what problems it has,form the scientific understanding towards it,and give proper guidance,we can not only solve the blind spread but promote the civic scientific literacy of the whole society.As the example of network hot issues in 2016,this paper analyzes the relevant data about science communication in weibo,and do case analysis with typical cases.In Web2.0 era,comparing with the single chain of traditional media,science communication presents totally different characteristics which are expressed in a specific way such as decentralized subject of media,diversified content,independent object of media and wide range of communication effect.By analyzing the issues and factors above,the study believed that there was many shortcomings,for example,the line between science communication and hot issues are blurred,the communication subject ignores scientific spirit and lacks the humanistic concern,and real information,rumor and pseudoscience exist side by side.Considering the existing problems in science communication,feasible suggestions will be given in the last chapter.