Research On The Influence And Strategy Of Science Microblog

As an important branch of communication,science communication plays a role in linking science with the public.Nowadays,the contradiction between the public's increasing demand for effective scientific information and the current breadth,depth and unbalanced development of science communication is more and more serious.How to promote the development of science communication and popularize science has become an urgent problem.With the continuous development and popularization of the Internet,microblog,as a new science communication platform,has become one of the important ways for people to obtain scientific information.The research on the influence of microblog has also become a hot topic in the field of communication studies.At present,the academic circle usually only considers the number and quality of followers,user behavior characteristics and community structure in the construction of microblog influence,but ignores the content characteristics of information dissemination,users' social network structure and their relationship with each other,resulting in the one-sidedness of the evaluation results.On the other hand,there is no research on how to construct the influence of microblog communication from the perspective of science communication.Based on previous studies,this paper complements this gap.This article selects 100 general blogger,using social network analysis and content analysis,to explore the determining factor of microblog influence and their relations,and put forward the conjecture,build the general microblog propagation model,the influence to the study of science communication,microblog provides a new perspective and new ideas,the influence of science communication,and proposes corresponding promotion strategy.First,the structure of the relationship network between science and general bloggers based on the following and being followed determines the direction of information transmission,the scope of communication,the intensity of influence,etc.,which is the basis for the construction of microblog influence.Reasonable layout and utilization of the network structure are the key to the improvement of microblog influence.Second,microblog content is the core of the construction influence,general blogger on microblog content production should be guided by the audience,not from traditional media content,publishing more original,conform to the characteristics of microblog users younger content,multimedia technology,meanwhile to fusion,diversified forms of content,enhance the interactive experience.Third,integrate the key forces of structure and content,make reasonable layout,give full play to the advantages of core nodes,and do a good job in content operation.Only in this way can the influence of science bloggers be expanded,and then the effectiveness of China's science popularization and citizens' scientific literacy be improved.