Weibo Rumor Prevention And Management Of "gatekeeper" Theory

Microblogging is a kind of broadcasting social networking platform which is based on attention and be attentioned relationship between the mechanism to share brief real-time information. It differents from previous other social networking tools to get the explosive growth in the short term, and to be a special Internet application which many Internet users favor even rely on. It becomes a kind of new way of life and trend with gradually changing people’s work,leisure time,thinking and behavior way. Microblogging is a new research field in the whole world. No matter China or the United States microblogging’s birthplace has not yet appeared the full in-depth academic monographs.Cyberspace has become "the4th space" at present, virtual community builded by microblogging users has become a public social life platform.Research on microblogging rumors must no longer stay in macro vague stage, the government as a social manager urgently need some specific, clear and effective measures to change the present disordered information and the out of control state, take advantage of microblogging on the positive side of social management and reduce the harm to social management.This article jumped out of the thought circle subjected to time as the axis, seized the "gatekeeper" missing contradiction, analysis of check relations between subject and responsibility.Existing a large number of works research on rumors and network transmission study together, discussed the characteristics, spread model and process of microblogging rumors, then put forward the methods to control and solve the microblogging rumors.