| The theory of social responsibility is a classic and often new theory.It advocates that the media should have certain responsibilities to the society and the public in disseminating content.With the decline of traditional media and the development of new technologies,the information disseminated by self-media platforms and media is constantly changing in form.With the content,the framework and content requirements of social responsibility theory are constantly and profoundly changed.The social responsibility of the media will generate new viewpoints and views with the different perspectives and contexts of observation.In the past few years,personal privacy and data security issues have become prominent.We-media users are the most important part of netizens.Therefore,it is necessary to establish a mechanism for determining and protecting the rights and interests of we-media users as the subject of rights.This research comprehensively uses a variety of research methods such as literature research,case analysiss and comparison research.In the process of analyzing each subject from different levels,the classic communication theories and concepts,such as the theory of social responsibility,gatekeepers,public opinion,and technical ethics are used.It has been further explained and expanded.This paper takes user self-discipline,platform autonomy,legislation and law enforcement as the path,and it starts from the perspective of legal interests,combines domestic and foreign research on the theory and practice of media social responsibility,takes law and morality as the starting point,and discusses the elements of media social responsibility for we-media users,and points out that in addition to media literacy,it also requires Possess the corresponding rights and obligations as required by law,and undertake moral and ethical responsibilities.After finding its constituent elements,it analyzes its lack of performance from the information production and dissemination process,such as anomie in production behavior,prominent information security,"Balkanization" of public opinion,and unclear data ownership.At the same time,it explores the reasons for its lack from different internal and external dimensions,such as weak self-control,weak legal awareness,and lag in platform guidance and supervision.In the research on the construction of social responsibility of self-media users,the platform and the government are the two main subjects that cannot be bypassed in the process of improving their media literacy.Therefore,this article starts from the major subjects of We-media users,platforms and the government.From the perspective of legal interests,legislation,law enforcement,supervision,and self-discipline are used as problem-solving paths to safeguard the rights and interests of We-media users in cyberspace through legislation.The experience has made our country’s laws adapt to the ever-changing reality,and established a system for the protection of personal privacy and data rights and interests of we-media users.Platforms need to strengthen their sense of responsibility,strengthen user management and information review,improve community rules,and form a mature information dissemination order.At the same time,through user self-discipline,it enhances the concept of self-media users to protect personal or other private data,and promotes them to assume their due responsibilities.In order to form a network society with complete system,friendly and friendly,and upright atmosphere. |