Insistence Of Value And Coping Strategies Of Radio Host In The Age Of Media Integration

The rapid integration of the media has brought about a revolutionary change to the entire media industry.As an important process of the traditional radio and television media,the radio host has naturally received a huge impact.As the saying goes,"woe is me,where my blessings lie,woe is me." In the face of this crisis and difficulties,a comprehensive survey of the media ecological environment,may turn“crisis” into “turning point”.The media ecology has changed the world and the relationship between the media and the audience,especially changing the role of broadcaster,the most important role.When the age of syncretizing media changed the traditional media,the industry or the group engaged in it should change from "syncretizing".Such an approach is not only conducive to the sustainable and long-term development of the whole industry,but also plays a decisive role in the "Phoenix Nirvana" of traditional media in the globalized media environment.However,whether the media integrates or splits,deconstructs or constructs,the direction of public opinion and the correct guidance of values is a prerequisite.Although the core thinking of new media,which is different from traditional media,is user-oriented,it must be based on content orientation,content standardization and content security.Otherwise,no matter how many audiences it attracts,it will be an " the castle in the air "."Integration",is the general trend.What the key point in radio hosts and their "Integration " ? How to persist and transform,how to deal with new problems? This paper will focus on these issues.